Of all the functions that can help improve the customer experience (CX), human resources (HR) is not the most obvious one. Primarily a support function, it tends to have an internal focus and doesn’t work
with customers directly. And yet HR has a crucial role to play in CX efforts.
Great customer experiences have one important trait in common: exceptional employees that meet or exceed expectations.
Consider the employee journey as an opportunity to find, hire, train, and engage with employees who are willing and able to deliver on your customer experience in the best possible ways.
Engaged and satisfied employees are more likely to stay in their job, reducing talent acquisition, and gaining valuable expertise that serves the brand and its customers.
Leaders need to communicate what’s most important and can’t assume employees will “just know.” Employees deserve to know their actions should be aligned with the overall vision and values