Why Did They Shut Down?

A popular women’s clothing business in Kenya had queues of customers lining up to buy.

It was an Instagram business.

The business owners had nailed it in identifying their target customers.

They had over 100,000 followers on Instagram and the number was growing daily.

Their marketing was on point…

They had assorted attires…

They had a physical shop…

 

Isn’t it the dream of every business to have clients lining up for its products & services?

So What Went Wrong?

 

This is what happened…

They got everything right except one thing.

Customer Service!

 

After queuing for long the customers would get in only to find bad service.

The problem was not complicated.

They simply did not have a dedicated team and the right systems to take care of their customer queries and concerns.

They did not pay attention to their customers.

They focused on selling and profits and soon their customers were queuing at their competitors.

 

Let this not be the story of your business.

Are you listening to your customers?

Are you accessible on different touch points?

Is your team dedicated, motivated and well trained?

 

Engage us for Customer Service Consulting and Training and see your business and brand grow.

Be Customer Centric

Email us on – info@customercentric.co.ke