Customer Experience Audit

Customer Centric Kenya ServicesCustomer Experience Audit

A Customer Experience (CX) audit is a comprehensive assessment of your target customers’ interactions with – and perceptions of – your brand. In general, it considers all of the key ‘touchpoints’ during your customer’s shopping journey, from finding and choosing your brand or product, to interactions after the sale.

Find the issues that are hurting your conversions.

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What’s involved in a CX audit?

A Customer Experience Audit assessment will provide you with a clear overview of how customers and prospects interact with your brand and enable you to find out how to improve CX on a short-, medium- and long-term basis.

An experience audit is an effective way to analyze CX by:

Reviewing your solution with “objective eyes” to detect possible bottlenecks and flaws in interactions
Defining opportunities and improvements
Identifying sustainable strategies going forward.

Never make the mistake of thinking that expensive advertising will replace a fantastic customer experience. All the money in the world can’t buy customer loyalty; it’s how much you nurture customer relationships that will.